Essential WordPress SEO Strategies for Better Rankings

Do you want to discover some essential WordPress SEO strategies for better rankings? In this article, we will be giving your some seriously essential WordPress SEO strategies to boost your WordPress website rankings in search results.

WordPress is loved worldwide for so many reasons and SEO-friendliness is one of them. That’s why many experts recommend building websites with it. These days, almost everyone owns a website and if you also own one, then you might know how hard it is to increase website traffic from search engines. It becomes more challenging when you have a brand new website with almost zero links and no authority. Most of the WordPress beginners try a lot of SEO strategies to grow their search traffic but fail miserably. If you are among them who are struggling, then, don’t worry, we will give you some essential WordPress SEO strategies to boost your WordPress site rankings and traffic on Google. So, let’s get started!


Essential WordPress SEO Strategies for Better Rankings 


A bunch of essential factors goes into making your website search engine friendly. And now, we are going to learn some of the essential ingredients to focus on for better WordPress SEO to give your website a boost.

Content—The Ultimate King of WordPress SEO

Content Written on a blackboard

Content. Image Source: marketingland.com

The content is indeed the most important part of WordPress SEO. No matter what you have in store to offer, your readers will come to your website looking for helpful information. And if they don’t find it on your website, the resulting bounce rate can hurt the search engine rankings. If your content is relevant and appropriate, then your visitors are likely to consider you as a reliable source of information. This will hopefully have your visitors returning to your site and spending more time engaging with your content. So, always keep the quality content in mind for better SEO.

Proper Use of Keywords

Keywords. Image Source: Search Engine Land

Keywords. Image Source: Search Engine Land

While creating your content, you need to focus on the proper use of keywords. Keywords are what users type into their search engine. It is always a good idea to invest some extra time into keyword research and focus on a few that relevant to the content you are creating for your audience. These words help both your readers as well as search engines to understand what your content is all about. The main factors that matter in a search. That’s why it is really important to make proper use of keywords used on your content.

Active Social Media Presence

Social Media Platforms. Image Source: Новые технологии

Social Media Platforms. Image Source: Новые технологии

The next one on our list is the active social media presence. Social media platforms are one of the strong weapons you can use for better SEO. There are a variety of social media platforms—such as Facebook, Twitter, Instagram, and many more—where you can share your posts to reach more people. More likes, shares and follows on social media can get you a higher rank with Google as well as give you access to a wider group of new readers or customers.

Mobile Optimization

A guy using his cell phone. Image Source: americanprogress.org

Image Source: americanprogress.org

Nowadays, more searches are initiated on mobile devices than ever before. And that is why it is an important part of your WordPress SEO to make sure your website is mobile-friendly. Not to forget, mobile friendliness is an official SEO ranking signal as of April 2015. Every aspect of your website—from content and fonts to colors and logos—needs to look and function perfectly on mobile devices. When it comes to mobile devices, it’s best to avoid full-screen popups and opt for expandable content such as accordions, expandable boxes and hidden tabs on your mobile site.

Search Engine Optimized WordPress Themes

Search Engine Optimized WordPress Themes. Image Source: seothemes.com

Search Engine Optimized WordPress Themes. Image Source: seothemes.com

Some of the WordPress themes use a lot of codes to create the design and layout. Google crawlers will wade through source codes to find relevant content. The longer your code is, the lesser the content and keyword density will be. So, it is always ideal to use the fast-performing WordPress themes for better search engine rankings. Performance and speed of the website are the top criteria to determine your page ranking.

Local SEO

Local SEO. Image Source: Search Engine Land

Local SEO. Image Source: Search Engine Land

Another one in our today’s list of essential WordPress SEO strategies for better rankings is the location-specific optimization to cater to the people in a specific neighborhood or geographical region. Google prefers relevant, useful, and accurate local search results and also, “Near me” titled searched are increasing in popularity. These searched use geographic cues to generate location specific en-results. You definitely need to pay attention to local SEO if you want to attract customers using mobile devices to shop. For this, you can make a good start by adding the name, address and your phone number on every page of your website. This data will be used by search engines and will help your nearby visitors to reach you. And if you’re located in more than one area, have a separate landing page for each locality, and include content relevant to that locality.

There are many more other criterions Google uses to determine the website ranking. The above-mentioned were just a few of them that will get your SEO journey started with which you will surely be able to explore more.

Do you have any other tips to add to the list? Feel free to share them with us through comments.

 

Reference: WPExplorer

Featured Image: Facem Web

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