When we talk about minimalist web design, the first thing that comes to our mind is simple, clean, well-organized, and reductive. Also, the minimalist can be attractive, advanced, and stylish too. When the design and simplicity are combined together and done properly, your website becomes meaningful, and impactful. These types of designs help to drive more visitors clicks and conversions.
In the past few years, the visual tastes of web designers have changed immensely. And it is believed to change even more over time. These types of designs are more pleasing to the eye and consumers are satisfied with the designers who decide that less is more.
Let’s have a look at some of the Pros and Cons of minimalism web design which will help you to make a decision for your business.
Pros of Minimalist Web Design
User Friendly
You may have come across a website that includes flashy images, too much text, a confusing drop-down menu, etc. Typically, such websites fail to convey the message and confuse visitors. This will lead to the bounce to another website. So, sticking to the minimalist design is the safest decision to make. It enhances the user experience and makes the navigation easier.
SEO Friendly
The minimalist design makes it easier for search engine bots to crawl. There isn’t lots of code clutter in the back end or on the front. You can easily improve SEO by designing the website with bots in mind.
Faster Loading time
We all know that slow load times will lead to higher bounce rates. This means there will be less customers. The minimalist design will help you to avoid these bounce rate as it loads faster.
Less Complexity
There will be less complexity in the minimalist web design. As it includes fewer plugins, apps, and elements which is less likely to break.
Easy to Remember
Thanks to the uncluttered design which will help your users to remember your design easily.
Cons of Minimalism Web Design
Limited Communication
Sometimes it becomes challenging when you need to describe about complicated products and services with few graphics and words. It is only simple when you are selling only one product or service.
Lack of Creativity
If you are full of talent and have a lot of creativity to display but your website is blank with fewer words then it might be difficult to convince about the value of the products to your users.
A bit too blank
If you have a website that is well-designed, then there is no issue. But if you take the minimalist deign far away, you might end up with a website that appears barren anad unfinished.
Yes or no to minimalism web design?
The answer is fully up to you. First you need to analyze and think what type of business you own. Is it technical, creative or require lots of images or texts. Or you can tell your brand’s story with few images and words.
Minimalism creates a clean and a neat look. And also it helps to boost your website SEO efforts too. However, these types of styles are not applicable by all the businesses. A website can look simple and neat without applying minimalism also.