A beautifully designed and fully-functional website is the ultimate key to online success for almost every brand or company. No matter what kind of website you own, one of the most effective ways to promote it is via multiple social media platforms in order to increase visitors and user engagements. Social media platforms can help in creating brand awareness and building a loyal customer base. Since Instagram has a substantial engagement rate, many websites have integrated it into their web design. In this post, we will be discussing some of the perks of integrating Instagram into your web design.
Instagram is indeed one of the most-liked social media platforms today. Also, it is a great source of content for your website, no matter that’s images from your own account or a public account. Integrating Instagram to your web design does not require much work, but provides many amazing benefits for your website engagements. Now let’s have a look at some of the perks of integrating Instagram into your web design.
Perks of Integrating Instagram into your Web Design
Trust and Credibility
Building trust is the main thing you need to focus on if you want to turn your first-time visitors into regular customers. When someone lands on your website for the first time, they will look for information on the kind of company you are and the products you provide. They will be skeptical about whether or not to trust you can buy your products or services. While your website will surely tell them about you and your business, following you on Instagram will allow them to have a closer look at your business attitude and how customer-oriented you are. Following your Instagram and knowing you’re consistent and concerned about your customers will then result in building trust.
Social media platforms are sure to help you lend an extra punch to the brand awareness potential of your website. Instagram has a substantial engagement rate and research shows that 90% of Instagram users are under 35, due to which, it has emerged as among the top choices of online businesses for integrating into their websites. If your business targets a younger generation, make sure you maximize your presence on platforms like Instagram. Integrating Instagram into your web design makes it easier for the traffic generated by search engines to access your Instagram account, become your follower and interact with your brand.
Top of Social Media Trends
Hashtags are an amazing feature provided by Instagram; you can easily search for anything you need using Hashtags. Most of the companies today are using hashtags in order to get more followers on Instagram. Using hashtags allow you to stand out among others and create a lasting impression on your potential customers. Integrating an Instagram hashtag feed on your website that shows the participants of a contest will create excitement among your users and also further promote it.
Increase Instagram Followers
This is an obvious perk of integrating Instagram into your web design. If you display an Instagram badge on your website, you can get people who visit your website to follow you on your Instagram as well. People follow a brand or a company on social media hoping to get new updates on any new products or news. By integrating Instagram into your web design, you give your users an excellent medium to visit and follow your Instagram account. This will surely result in significant growth of your Instagram followers.
Unveil your Creativity
Instagram is a platform that gives you a great opportunity to unleash your creativity and showcase them to the world. Websites, especially ecommerce, need to showcase their products and images can be an excellent choice to go for. You can create a page on your website that will feature all your recent images as you upload them to Instagram. People can click on each image and be directed to the shop page where the product is available for purchase. An easier way to showcase your creativity and get customers to buy your products!
According to Instagram, there are more than 4.2 billion likes on the platform every day. Instagram really encourages users to engage through comments, likes, and messages. It is important to take advantage of this as a brand and use it to improve your conversion rates.
There you go – perks of integrating Instagram into your web design. These were only a few benefits that Instagram can provide you if you integrate it into your website. We hope the list encouraged you to add your Instagram account to your website and showcase your creativity. You can have a quick look at some of the best free WordPress Instagram plugins to get started.
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